To successfully accomplish any task, you  need the  right tools. For marketing their Ambit Energy business,  it's unlikely any consultant would  possess the combined skills of a videographer, Web designer, marketing director and copywriter. But it isn't necessary. That's because Ambit Energy provides an array of powerful marketing tools, customer incentives, training opportunities and field events that position every consultant for success.

Power Tools

Half the battle in any venture is getting started. "That's why we provide an Ambit Energy starter kit for new consultants," says Scott Lawrence, Ambit Energy Vice President of Field Development. The kit contains basic information about deregulation, along with training in presenting the Ambit Energy business opportunity and Ambit's lucrative compensation plan. There are also scripts, a flip chart and a professionally produced DVD for use in making presentations. There's even an action guide to help consultants move up the pay ladder quickly. "Everything's there to help a new consultant get off to a successful start," he says.

Every consultant may choose to have an Ambit Energy-branded Web site. "These sites provide a professional business presence, complete with online video presentations," Lawrence says. "You can direct prospective customers or consultants there, and they may conveniently sign up directly through the site." Although the personal Web site is for both types of prospects, there is a set of "mini-sites" packaged with it. Consultants can guide prospects to the appropriate mini-site where they'll find relevant text or video presentations.

One remarkable feature of the personal Web site is the Quote My Savings calculator. "Prospects simply type in key information from a recent energy bill: kilowatt-hours used, dollar amount billed and ZIP code," Lawrence says. "The calculator then displays how much the prospect would have saved with Ambit Energy that month." There's also a place where visiting prospects may ask for more Ambit Energy information. This request is automatically handled through the system with professional, prewritten e-mail messages that are sent at designated times on behalf of the consultant who owns the site.

The powerhouse of all Ambit Energy tools is Power Zone, a Web-based, back-office information hub for consultants. Through a user-friendly interface, Power Zone provides comprehensive reports that show consultants how many customers they have personally and within their Ambit Energy team; track their commissions and bonus payments; enable customized reports; and e-mail members of their downline.

"Power Zone also provides Ambit Energy consultants access to professionally designed promotional flyers, complete with personal contact information," Lawrence says. "With a few mouse clicks, you can have an effective flyer to help you gather customers." Power Zone also includes Ambit University, an online training center providing presentation scripts, information about using the promotional videos and more. Feature-rich to the core, Power Zone is a key component for success.

Shocking Incentives

Incredible incentives make gathering customers a cinch with Ambit Energy. "New customers receive a voucher for a three-day, two-night hotel stay at one of 25 exciting destinations across the country," Lawrence says. "The rewards continue, with 2,000 travel bonus points awarded up front and a point for each kilowatt-hour used thereafter." As customers build reward points, they can earn other travel rewards, including cruises.

There's also a peace-of-mind incentive Ambit Energy offers. It comes in the form of a customer satisfaction guarantee that protects customers from service interruptions. "With savings on your monthly bills, travel rewards and a service guarantee, there are plenty of incentives to attract new customers," Lawrence says.

Electrifying Events

Ambit Energy regularly sends its executives and top consultants to host exciting regional events, which feature a full day of training. Offered monthly, these events alternate locations. "These intensive training sessions help consultants soar past any challenges they might experience," says Kristin Cooke, Ambit Energy Director, Recognition and Event Planning. These events culminate in Ambit's giant annual celebration Ambition an exhilarating synthesis of workshops, announcements and recognition. Held in the fall, this ultimate Ambit experience thoroughly inspires consultants for the year ahead. It also serves as a big reunion, bringing friends together from around the country. That personal touch reveals one of Ambition's intangible benefits—sensational networking opportunities. "There's priceless interaction when you see someone featured onstage who you can later find and ask how he or she achieved success," Kristin says. "That's the kind of powerful experience Ambition provides."

With a comprehensive program of tools, customer incentives and inspiring events, Ambit Energy provides everything consultants need for success. "We've done all of the heavy lifting for Ambit Energy consultants," Lawrence says. "They need only plug into Ambit's finely tuned marketing system and surf the wave of energy deregulation's boundless opportunity.